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Brand Campaign
Editorial
About & Contact
Rui ZHANG

Where brands meet a poet’s lens.

Rui ZHANG Photography

Nathael Paris
Lookbook created for Nathael Paris 2025 collection. An intimate take on soft shapes and strong presence.
2025
Lancaster Bag
Created for Lancaster’s 618 social campaign in China. A burst of energy, framed in movement and light.
2024
Meruert tolegen
Showroom visuals for Meruert Tolegen, SS2023. A quiet bloom between fabric and light.
2022
Frou frou
Visuals for Frou Frou, 2022. Shot in Paris for a Chinese designer brand. Soft silhouettes meet the rhythm of Parisian streets.
2022
Les Bains Guerbois Parfume
Visual poem created for Les Bains Guerbois, 2025. Commissioned fragrance campaign. A cinematic immersion where scent becomes smoke, and memory finds form.
2025
Lancaster bag | Video
2023 video campaign for Lancaster on Xiaohongshu — capturing the graceful essence of Paris in motion.
2022
Restrepo Watch
Social media campaign for Restrepo Watch, shot in Shanghai in 2024. A minimal, urban portrait for an independent watchmaker.
2024
Stand Privé E-commerce
2021 e-commerce lookbook for Stand Privé. A clean and dynamic studio shoot designed for digital storefronts and high-conversion product display.
2021
Runway walk
2024
Fashion show celebrity
2024
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